Strip District-based Net Health casts its net wider
Net Health has quadrupled its workforce and more than tripled its revenue during the past three years as medical practices increasingly go digital.
The Strip District-based software company, which employs more than 200 people, is growing quickly because outpatient specialty providers, such as urgent care centers, wound care centers and physical therapists, need electronic medical record systems tailored specifically for them and their practices, CEO Anthony Sanzo said.
It’s growth that Sanzo expects to continue as the company pursues larger clients, such as national for-profit health companies and nonprofit university-based health systems that are diversifying their operations beyond the traditional hospital by building or acquiring specialty outpatient facilities.
Sanzo, who’s been chief executive since November 2011, discussed the company’s future during a recent interview at its office. He’s preparing for an expansion of the office, which will add two more floors to the one the company currently occupies.
Trib: What is driving your growth?
Sanzo: I’ll start with the fact that we’ve broadened our scope of products. When we talked very early we talked about a company that was centered in the provision of principally an electronic medical record to the outpatient chronic wound business. That’s a marketplace that’s only so large. So we entered into the occupational medicine and urgent care space. We entered into the employee health space. We entered into what we call the therapy space — that is physical therapy, occupational therapy, speech and language pathology.
Trib: Are you looking to expand into any other market segments?
Sanzo: Today, our focus is on expanding into the markets into which we currently sell. However, we believe as we do that, if we find another market that makes sense, we also will expand into that market.
Trib: What has the Affordable Care Act meant for Net Health?
Sanzo: Anytime you have legislation that’s so broad and controversial, there’s always that worry that it’s going to freeze the buying market until they sort things out. Especially if they think they’re going to be hurt by it. We did not see that at all with the Affordable Care Act. We did not see anybody say, “What does this mean for us; we better stop investing in anything.”
Trib: What is the biggest challenge facing your company, and how do you overcome it?
Sanzo: The biggest challenge we have is managing our rapid growth. When you go from 50 employees to 200 and growing in such a short period of time you need to make sure you have a unified culture. You need to make sure you’re using unified processes and make sure, since we’re a technology company, that we’re on a single platform. And we have to make sure that everything we do, the way we represent ourselves, we represent ourselves as one company.
Trib: What could be improved about the business climate in Pittsburgh and in the state?
Sanzo: Maybe I’m unusual, but I don’t find that the state or our local community government gets in our way. We are happy to be corporately based in Pittsburgh. I’m not going to get on the bandwagon to ask for different breaks, tax breaks and what have you. I think you play with the cards you’re dealt, and you do the best you can with those cards.
Trib: Where do you see the company in the next five to 10 years?
Sanzo: I know we will continue to grow. I can’t say how large we will be in five or 10 years. I can foresee a potential for moving into long-term care because it’s complicated and you would see that it’s not the large players that provide the I.T. solution to that market. That fits our personality.
Trib: What’s your pitch for young talent? Why should they come work for you?
Sanzo: We believe we’re doing good work. We cannot achieve the things we want to achieve nationally if we don’t have effective electronic medical records. But there are a lot of companies competing for talent. We lead with culture. We believe very much in growth as a motivator. And when we look at growth, we don’t just say the company’s growth. We say we want to grow as individuals. We want to grow as professionals. We want to grow in our community. We’re looking for individuals who want to do more than just work. Individuals who have a way of integrating the things that are important to them outside of the work place with what they do in the work place. We’re looking for individuals who are willing to take calculated risks.
Alex Nixon is a staff writer forTrib Total Media. He can be reached at 412-320-7928 or email@example.com.