Blow outs are blowing up.
This hair service has become popular across the U.S. with many salons offering “Blow Out Bars” — a specific area or location focused solely on a shampoo, massage and style.
Candy Nelson, owner of Platinum Salon & Spa in Youngwood, which she opened in 2000, has seen blow out bars in places such as Arizona, California and New York. And the trend is growing in Western Pennsylvania, she says.
“Blow outs are something I’ve seen that are really popular when I’m traveling,” Nelson says. “So we brought it into Platinum Salon & Spa, because I believe people love to be able to get their hair professionally done. It lasts longer that way and is a perfect idea heading into a busy weekend or an important meeting at work or a job interview. That way you don’t have to worry about your hair.”
Nelson says a blow out also will last longer so you won’t have to wash yourhair as much.as much. Shampooing too
Shampooing too frequently isn’t good for the scalp or strands, Nelson says.
“You don’t have to wash your hair every day, and we use professional products to keep the hair looking good longer,” Nelson says. “We also offer advice on hair care you can do at home, such as using a satin pillow case and dry shampoo as well as wearing a shower cap to protect the style in the shower.”
Most blow outs start in the $30 to $35 range and can increase in cost depending on additional services. The process takes between 30 minutes to an hour.
Customer Rachael Parzynski of Belle Vernon and a student at Pittsburgh Institute of Mortuary Science in Shadyside, recently had a blow out at Platinum Salon & Spa done by master stylist Julie Lupyan of Latrobe.
“I love it,” says Parzynski, as she held a mirror in her hands. “It’s awesome and so nice to have someone do your hair. It’s perfect for a night out. I am ready to go.”
Getting clients ready to go to whatever’s on their busy schedule with a fancy hairdo is the goal of ProDry Blow Dry Studio in McMurray, says vice president of operations Cindi Levi. It’s owned by Geno Levi Salon, which is next door.
“Having someone else shampoo, dry, style and finish your hair has many advantages, especially for women with very long or thick hair,” Levi says. “For many of our clients, this is the only time during their day to relax and catch up on some reading, return emails or browse social media. Many of our clients come once or twice a week, maintaining their hair at home between visits with dry shampoo and or various setting sprays and finishing products.”
Levi says convenience and minimal home maintenance are two of the main factors driving clients to blow dry studios. But also having a private studio available for a girls’ night out, a shower or party, and of course for proms and weddings is another use of the blow out bar, Levi says.
“Our community is embracing ProDry as a place where small, intimate events can take place and where people can come to connect,” Levi says.
It’s certainly taking off at Izzazu Salon, Spa & Serata with locations in Downtown Pittsburgh and Pine, which recently opened blow out bars called Izzazu Blowouts.
They plan to offer extended hours for clients to accommodate those who need early or late appointments, says Jessica Horner-Heckman, master stylist for Izzazu.
“It’s important to see a licensed professional who can help with everything from how to choose the look to give you the most longevity to which products are best to use,” says Horner-Heckman. “People are just starting to learn about blow out bars, but we’ve had a great response so far. It’s a nice time to unplug and unwind and have someone else do your hair.”
Izzazu co-owner Emilio Cornacchione, with Gino Chiodo, says this blow out concept gives an additional service to the serata (Italian for “an evening out”) area of the salons where they host lots of bridal parties and other special occasion events.
“It is big in other cities and now it has legs in Pittsburgh,” Cornacchione says. “We are really excited about it. We can create some amazing custom looks.”
Having a professional do the blow out is important, says Eva Kerschbaumer, owner of eDry Brow and Blow Dry Bar in Aspinwall. She opened this shop next to her salon, ESSPa Kozmetika, which incorporates Hungarian methods into facials, massages, manicures and waxing services.
“eDry was designed from its inception to be a blow dry bar first and foremost with the added ability to deliver full cut and color salon services,” Kerschbaumer says. “But perhaps the thing that truly makes us unique from all others is that eDry is a complement to our existing ESSpa Organic Spa. What this means is that all the services offered at eDry are designed to put the health and wellness of the guest above all else. Our stylists are extensively trained on the esthetic and massage techniques that we use in our facials and body treatments. Unlike most salons, this makes us acutely aware of the ingredients that touch our guest’s scalp and hair and we go out of our way to ensure that there are no synthetics, no mineral oils, no parabens, no unnatural dyes or fragrances that are used in our hair services.”
Kerschbaumer says the main issue with getting clients into a blow dry bar is that most people already have a favorite hair stylist and they think that going somewhere else to get a quick and convenient blow out is “cheating” on their current stylist.
“We always tell our guests that we are here for them, they don’t have to worry about cheating,” she says. “They can get their cut, color, whatever at their ‘regular place’ and come to us for a fantastic blow out, whether it is for the big charity event this weekend or just for the convenience of having someone else wash and style your hair before work in the morning.”
JoAnne Klimovich Harrop is a Tribune-Review staff writer. Reach her at 724-853-5062 or firstname.lastname@example.org.