Ligonier Country Market vendor poster brings another win
The talents of participating vendors, and the power of social media, have combined to bring the Ligonier Country Market – for the second year in a row – a first place win in the Fan Favorite category of the Farmers Market Coalition ‘s national poster contest.
The Coalition sponsors the contest each year as part of its National Farmers Week celebration, Aug. 5-11 this year.
Celebrating America’s farmers markets’ creativity and diversity, the posters help gain visibility, the Coalition’s website notes.
Craft vendor Cherise Burau created the winning poster.
“Each photograph used is from a vendor proudly showing the market’s ‘Make It – Bake It – Grow It’ philosophy,” the Coalition’s website states.
Receiving the most Facebook likes determines the Fan Favorite winner.
It beat out 183 entries submitted from 160 farmers markets from 41 states, according to a news release.
Along with the Fan Favorite title, the market will receive a cash prize to help with marketing and advertising efforts, the release states.
“We’re so very thrilled to have won Fan Favorite for the second straight year,” Cari Frei, market executive director, says in the release.
“We sincerely appreciate our loyal customers, vendors, and people throughout our region and beyond for voting for our poster on Facebook. We’re very blessed and fortunate to have their support — including each week during our market season — and we can’t thank them enough,” she adds.
New this year, winning posters from the five contest categories will be displayed at the HOMEGROWN Village section of Farm Aid 2018 , set for Sept. 22 in Hartford, Ct.
Included will be the contest’s first and second place winners and winners in the EBT/nutrition incentive and best metrics categories.
Contestants submitted posters depicting a combination of engaging graphics and informative messaging, while showcasing their regional or market identity, the release says.
“It was so wonderful and exciting to watch people help our market’s poster grow in Facebook likes,” Bridget Horman says in the release.
Horman, market board secretary, managed the poster’s Facebook promotional campaign.
“It was very challenging to compete against so many other great markets that created such beautiful posters. But it was so rewarding in the end, and we thank everyone who supported us this year,” she says.
Ligonier Country Market will display its winning poster at the market in coming weeks and during National Farmers Market week, for which it will soon announce a slate of events.
Mary Pickels is a Tribune-Review staff writer. Reach her at 724-836-5401 or [email protected] or via Twitter @MaryPickels.