The weather outside isn’t frightful, but the Sewickley Valley Chamber of Commerce is hoping local businesses and shoppers soon feel delightful with a weeklong Christmas in July event.
“It’s a great opportunity for businesses to put some deals on items and reduce their inventory to prepare for a successful fourth quarter,” Chamber of Commerce President Brigitte Nguyen said of the holiday-inspired week that is planned for July 25-29 in the business district. “We want retailers to get creative with things and make it fun for the community.”
At least 15 businesses have committed to taking part in Christmas in July and Nguyen anticipated more retailers would get into the festivities.
“We were approached by the borough to encourage businesses to take part in something unique like this,” Nguyen said.
In addition to a planned sidewalk sale, the chamber partnered with the Sewickley Community Center to help families in need this summer. Each participating store will serve as a drop-off location for nonperishable and canned food items.
“We feel that it’s important to partner with a charitable organization,” Nguyen said. “We sometimes forget that these organizations are in need throughout the year, not just during the Christmas season. We’re looking for nonperishable and canned food items at this time. We wanted to add a feel-good giving aspect to the event as well.”
Donation boxes will be placed in participating locations throughout the week.
The chamber hopes to attract local shoppers, but also is targeting people in the Moon and Robinson areas, the North Hills and Cranberry, Beaver, and the South Hills with cable television commercials in those areas.
In addition, municipal parking on July 25 will be free.
A Night Mart on July 28 will feature food trucks, festive music and Santa Claus sitting in a large Adirondack chair.
Matthew Peaslee is a Tribune-Review contributing writer.