Yankello's in Sewickley to close showroom, change approach

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Yankello's in Sewickley to close showroom, change approach

Bobby Cherry | Tuesday, February 6, 2018 12:48 a.m.

Sewickley Herald archives

A portion of a Dec. 2, 1970, Yankello's Video & Audio advertisement in the Sewickley Herald displays Santa Claus promoting a color television for sale. Yankello's, in business for more than 56 years in Sewickley, announced that it would close its showroom Feb. 23, 2018, and continue selling and repairing items via phone and the internet. Brothers Mike Yankello and Frank Yankello operate the business.

After more than 56 years, Yankello's Video & Audio in Sewickley is changing how it serves customers.

The longtime Beaver Street business known for selling and repairing televisions and other audio and video equipment will close its showroom Feb. 23, brothers Frank and Mike Yankello said in a letter that will run in the Feb. 8 edition of the Sewickley Herald.

The brothers will continue to offer install and repair services, and also will continue selling televisions and audio equipment on a pre-order basis.

They attributed the change in their business to the decline of brick-and-mortar stores.

“The retail market is changing from brick-and-mortar stores to a phone- and internet-based approach,” the Yankello brothers said in the letter.

The brothers will celebrate its longevity with customers on Feb. 10 and 11 with cake as it begins sales of its showroom inventory.

“It's been a great privilege to have been such a long-standing presence on Beaver Street and we look forward to continuing to service our loyal customers,” the brothers said in the letter.

Bobby Cherry is a Tribune-Review staff writer. Reach him at rcherry@tribweb.com and on Twitter at @bc_trib.

Details

Letter to the Editor

The following letter will run in the Feb. 8 edition of the Sewickley Herald:

Dear editor,

It's been over 56 years since we first started servicing the Sewickley and greater Pittsburgh area.

Thank you for being such a key part of our success. We have decided to make some changes to simplify our business.

The retail market is changing from brick and mortar stores to a phone and internet based approach. We have decided to take a similar approach and want to inform you that we will be closing our showroom effective Feb. 23.

It's very important to note that we will continue to provide install and repair services, as well sell TV and audio equipment on a preorder basis.

Please join us Feb. 10 and 11 for cake to help celebrate our 56 years of on-going business and to participate in our special showroom close-out deals.

You can continue to reach us at the same phone number and email address (412-741-8730 and YankellosTV@gmail.com).

We want to thank you for your patronage and hope to see you for the showroom close-out sale.

It's been a great privilege to have been such a long-standing presence on Beaver Street and we look forward to continuing to service our loyal customers.

Mike and Frank Yankello

Yankello's owners

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