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Motorcyclists, Hempfield Harley-Davidson dealer raising money for MDA | TribLIVE.com
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Motorcyclists, Hempfield Harley-Davidson dealer raising money for MDA

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In this Wednesday, April 26, 2017, photo, an employee at a Harley-Davidson dealership adjusts a leather jacket on a display, in Glenshaw, Pa. On Tuesday, July 18, 2017, Harley-Davidson reported lagging retail sales and shipments as new riders opt for used motorcycles over newer, more expensive ones.

A Hempfield Harley-Davidson dealership hopes to double its contributions this year to the MDA Ride for Life, Harley-Davidson’s largest charity benefitting people with muscular dystrophy and other neuromuscular diseases.

Z&M Harley-Davidson’s second annual Reason-To-Ride event has already surpassed last year’s participation level, with 1,300 badges sold so far, said marketing manager Jason Rivardo.

“It’s really turned into something big, and it’s getting bigger,” he said.

That adds up to $13,000 already raised since Reason-To-Ride began in mid-March. Harley-Davidson owners participate by buying a badge at the dealership for a $10 donation and having it punched at 14 restaurants in Western Pennsylvania, Rivardo said.

Cyclists visit the restaurants at their own pace through Sept. 10, when Reason-To-Ride culminates with a fundraising party at Z&M, 6130 Route 30.

“It’s for the riders. It gives them something to do over the summer and places to go — all to raise money for a charity that’s important to Z&M,” Rivardo said.

Z&M has been involved with the MDA Ride for Life for about five years, distributing pledge packets to participating riders who raise money in the months leading up to the annual May fundraiser.

In 2016, the dealership decided to increase its involvement through its own event. The Reason-To-Ride lasts 25 weeks and challenges cyclists to ride more than 1,000 miles as they visit the restaurants, Rivardo said.

In its first year, the event raised $8,860 from badge sales and $4,951 at the Reason-To-Ride party in September. Combined with the MDA pledge packets and other Z&M fundraising, the dealership gave $45,622 to MDA Ride for Life in 2016, Rivardo said.

“Z&M anticipates delivering over $100,000 to Ride for Life from our total efforts in 2017,” he said.

The Sept. 10 party will include a Chinese auction, a 50/50 raffle and a live auction. Z&M also is raffling off a 2017 Harley-Davidson Street Glide Special autographed by Willie G. Davidson, grandson of Harley-Davidson co-founder William A. Davidson.

Rivardo said Z&M will cover all the event expenses so that all proceeds go to the MDA Ride for Life.

Stephen Huba is a Tribune-Review staff writer. Reach him at 724-850-1280, shuba@tribweb.com or via Twitter @shuba_trib.

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