Soon, the living room TV will become as hyper-connected as the people watching it.

A report from researcher NPD In-Stat predicts that 100 million homes in North America and Western Europe will own television sets that blend traditional programs with Internet content by 2016. These new hybrid devices, capable of displaying interactive content related to TV shows, are a bid to hold the viewer’s attention in a device-cluttered world.

“The TV people figured out nobody’s just watching TV anymore,” said Gerry Kaufhold, NPD In-Stat’s digital entertainment research director. “They’re watching TV with a tablet or a smartphone or a laptop in their hands. They’ve completely lost control.”

Indeed, more than 60 percent of viewers check their email or surf the Web while watching TV, according to Nielsen’s 2011 consumer usage report.

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