57 ways to love Heinz Field?

If it's Sunday, then it must be time for another stream of unconsciousness. ...

Heinz Field inspired today's column. It's the official name of the new football stadium. The Pittsburgh ketchup, pickle and other stuff conglomerate paid $57 million for the privilege. (Thank goodness there was no need for Heinz to squander its money buying out the Pittsburgh Wool Co. since city taxpayers were forced to do so on Heinz's behalf.)

Were you surprised by the naming rights price• Compared to several recent deals for other football stadiums, the $57 million was a rather modest amount. Does that strike you as odd•

Shameless boosters told you the new stadiums would generate incredible economic activity for Pittsburgh and the rest of the region. Yet the new football stadium couldn't generate incredible economic activity even for itself.

Now that the Pittsburgh stadiums are a done deal, where are all the eager investors salivating to gobble up the surrounding property• Remember a few years ago when some believed riverboat gambling might come to Pittsburgh• Do you remember the feeding frenzy by out-of-town investors who flew in and paid top dollar for riverbank property•

Wasn't that the type of incredible economic activity you were told the new stadiums could generate• Why aren't there scores of investors lining up to sink millions into North Side real estate• Where are they• Could it be they know something the stadium boosters don't•

The following outbursts are a reminder that the region's renegades, reprobates, riffraff and ringleaders cook up schemes that are more sizzle than steak - and no amount of steak sauce can mask what they're trying to make you swallow.