Amazon.com does it with books. Netflix does it with movies. Pandora does it with music.
Beer Prophet does it with beer.
The application for the iPhone and iPad, recommends beers you're likely to enjoy based on your past preferences. And you can continuously update your taste profile by making entries about your likes and dislikes in a personal beer journal as you give new brews a try.
"The more you use it, the better it becomes for you," said John Federal, who has worked on Beer Prophet. Federal's day job is manager of American Brewmaster, a Raleigh, N.C., store that caters to people who make beer and wine at home.
Beer Prophet sells for 99 cents, and has more than 5,000 beers from more than 100 brewers across the country in its database.
