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Apollo-Ridge approves ads on school district website |

Apollo-Ridge approves ads on school district website

| Tuesday, September 24, 2013 8:13 a.m

Advertisements will soon appear on the Apollo-Ridge School District’s website.

The school board Monday approved an agreement with Thought Process Enterprises for website advertising that runs through Dec. 31, 2014.

How much money the school district will see from the arrangement is not yet known.

Under the terms of the agreement, the district will receive half of the gross revenue produced from the advertising on its site.

The district can also earn money by referring new advertisers.

Superintendent Matt Curci said the district does not have any specific uses for the money it will receive. It will go into the district’s general fund, he said.

Representatives of the Ellwood City-based Thought Process Enterprises courted the board in August to join a network of school districts in making money from ads on their sites.

As an example, they said Seneca Valley School District in Butler County earned about $20,000 in its first year.

The company was focusing initially on districts in Beaver, Butler, Armstrong and Indiana counties, but wants to have every district in Western Pennsylvania as part of the network. A larger network would be able to attract bigger advertisers, they said.

Each page of the district’s site will have two ads appear on it. Revenue is generated by someone looking at the page with ads on it; clicking on the ads is not required.

Ads are pre-screened for appropriateness, and Apollo-Ridge would be able to reject any ad it feels is objectionable.

Wrestling co-op ends

The board voted to end the district’s wrestling co-op with the Indiana Area School District effective at the end of the 2013-14 school year.

Apollo-Ridge does not have its own wrestling team; students instead have participated as members of Indiana’s team, Curci said. The district had three or four wrestlers last school year, and at least one this year, he said.

The arrangement was ended at Indiana’s request. Curci said the other district’s team is about to be reclassified, and the district does not want outside students counted in its ranks.

Curci said the districts are parting on “good terms.”

Apollo-Ridge is not contemplating fielding its own team.

Brian C. Rittmeyer is a staff writer for Trib Total Media. He can be reached at 724-226-4701 or

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