Camp Insider: Pens’ marketing campaign not ‘ordinary’
TORONTO — Plenty of great days for hockey in Pittsburgh should develop over the next seven months, but the Penguins are asking fans to “Defy Ordinary” with their new marketing campaign.
“Defy Ordinary” is the organization’s attempt to avoid the status quo, according to club president David Morehouse, and it is aimed at linking the team’s on-ice success with its energized fans and the region’s future.
Via an online contest, fans will have the opportunity to win a pair of season tickets for the final campaign at Mellon Arena, which will be replaced by Consol Energy Center next year. An online registration form is available at the conclusion of a two-minute “Defy Ordinary” video at www.pittsburghpenguins.com . Fans have until 3 p.m. Monday to register.
The Penguins’ marketing campaign last season was “It’s a Great Day for Hockey,” taken from the famous words of former head coach “Badger” Bob Johnson, who guided the organization to its first championship in 1991 but died that summer from a brain tumor. Their most recent Stanley Cup victory June 12 at Detroit came 19 years to the day Johnson was hired. The Penguins will receive championship rings for the Cup victory at a private dinner Sept. 29.