A Los Angeles couple has withdrawn their bid to trademark "Jesus Juice" wine.
CBS News producer Bruce Rheins and Dawn Westlake filed papers with the U.S. Patent and Trademark Office last week abandoning the project without explanation, The Smoking Gun reports on its Web site.
They filed the trademark application for "Jesus Juice" and its label with a Michael Jackson look-a-like in a crucifixion pose in 2004 soon after the singer was arrested on child molestation charges.
Jackson's young accuser had claimed the singer gave him alcohol and called it "Jesus Juice."
The label was widely denounced as blasphemous and Jackson's reps had threatened possible legal action.
Rheins directed CBS News' coverage of Jackson's trial that ended in June with his acquittal.
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