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Creative Dreams owner is optimistic

Tribune-Review
| Friday, November 14, 2014 5:16 a.m.
LTAdamsStore111514
Louis B. Ruediger | Trib Total Media
Phyllis Adams, owner of the Creative Dreams craft store in Kittanning, sits in her office loft overlooking the store. Wednesday, Nov. 12, 2014.

While Creative Dreams in Kittanning will soon be just a memory, owner Phyllis Adams is optimistic.

Her gift shop, a fixture in the borough, will close its doors mid-January after 15 years.

“You pray about things,” Adams said, “One door shuts and you believe another will open.”

Doors have been opening for Adams since the Kittanning native started a home-based craft business in 1986. After selling her handmade wares at regional events for 10 years, she had the chance to move into the second story of Adams Jewelers, which was owned by her husband, Kevin until it closed last year.

“When I stopped doing festivals, I had a stockpile of half-done projects,” she said. “So I took those and moved into that space and called it The Shop Above Market.”

In the early 2000s, the building at 215 Market St., right next to Adams Jewelers, became available. Its owner offered to remodel it to meet Adams’ needs. The turn-of-the-century building had served several businesses throughout its history. In time, previous owners had covered up features like the leaded glass above the entry way and the loft that Adams turned into her office.

“It was really nice to have someone remodel to my specifics,” she said. “It was really a joy to bring back the old building. The integrity of the old building was hidden behind the walls.”

Renovating the old building also meant bringing in new trends and one-of-a-kind items.

Reopened as Creative Dreams, she focused on upscale country home decor and later added boutique items like women’s clothing and jewelry.

Since then, she said, her shop has been known not only among area shoppers but national suppliers and merchandisers who have used her window displays for inspiration.

Customer Kathy Reich of Kittanning said she is sad to learn Adams’ shop is closing.

“I’ve been shopping here since it was upstairs (at the Shop Above Market),” she said. “It’s the only place you can get unique items.”

Along with several staff members who help with design of the store’s many displays, Adams said her constant companion, her Golden retriever, Macaroni, “helps” with publicity.

“On Facebook, he is quite popular,” Adams said with a chuckle.

She attributes her success to watching trends and keeping up with a changing market.

That’s one reason she is closing up shop in mid-January.

Adams said she sees changes in the market for the kind of home decor she sells. Instead of fighting against an anticipated downturn in demand, she is looking to explore new directions.

“I’m telling people: one door has shut, but we’re waiting in the hallway,” she said.

Julie E. Martin is a staff writer for Trib Total Media. She can be reached at 724-543-1303, ext. 1315 or jmartin@tribweb.com.

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