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Easy-Bake loses its bulb with 100-watt phase-out

Wire Reports
By Wire Reports
1 Min Read Sept. 15, 2011 | 15 years Ago
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The latest version of the Easy-Bake Oven, first marketed in 1963 with a fake stove top, now is purple with snazzy graphics. And it comes with a new instruction: No light bulb necessary.

Chalk it up as an unintended consequence of the federal government's move to phase out the incandescent light bulb. The compact fluorescents that are becoming the new standard for household use are so energy efficient that they're useless in baking a brownie -- or any of the other miniature treats the Easy-Bake has been cooking up for nearly 50 years.

Initially, news of the death of the 100-watt bulb prompted rumors that the Easy-Bake might be going the same way. Instead, the toy got its 11th redesign, at the heart of which is a new heating element much like that of a traditional oven.

About the size of a big bread box, the Easy-Bake Ultimate Oven is designed to fit on any kitchen counter, assuming a parent is willing to shell out $49.99, a steep hike from the last model's price tag of $29.99.

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