There has been a drop in the purchasing of snack foods in Britain and more people eating fresh produce with more home cooking, market research shows. The market research firm A.C. Nielsen's barcode data from 83,000 British shops shows sales of potato chips, chocolate, soft drinks and similar products have dropped, the Independent reported Friday. In addition, research by the Food Standards Agency showed 12 million Britons know that they should eat at least five portions of fresh fruit and vegetables a day, compared to five years ago. The Consumer Attitude to Food, a survey of 3,000 Britons, found a rising consumption of fresh produce and more home cooked meals. Some 14 million adults say they now never eat ready-made meals, an increase of 65 percent from last year. Meanwhile, some in the food industry have quickly reformulated products to appeal to the more health conscious. Cadbury has introduced a chocolate bar with 99 calories, snack companies are producing potato chips with less fat and soft drink makers are buying up water and juice companies, the Independent said. © Copyright 2006 by United Press International

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