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Ford introduces new, more efficient Taurus

Wire Reports
By Wire Reports
1 Min Read April 21, 2011 | 15 years Ago
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Ford Motor Co. is revamping its Ford Taurus sedan with three new, fuel-efficient engine choices and a hands-free system that automatically parks the car.

The 2013 Taurus debuted Wednesday at the New York Auto Show and will go on sale next spring.

The sixth-generation Taurus was a strong seller when it went on sale in the summer of 2009. Sales rose 51 percent in 2010 over the previous year. But higher gas prices have taken their toll, and Taurus sales fell 15 percent in the first quarter of this year as buyers migrated to smaller sedans.

Ford wants to halt that slide by emphasizing the fuel efficiency of the new Taurus. At the same time, it wants to attract performance-minded buyers with the sporty Taurus SHO -- that stands for Super High Output -- which has a more powerful engine and design cues that will differentiate it from the regular Taurus.

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