The Geyer Performing Arts Center in Scottdale is making it easier for patrons to purchase tickets. They now can be obtained online.

Because of increased attendance at shows, Geyer officials said they knew they had to do something to make it easier for customers.

"We started looking into different ticketing options that would simplify our reservation process and make ticket purchasing more accessible," said Brad Geyer, president of the center's board. "Our theater manager came to us with the issue and presented several options to make things better."

Theater Manager Kristen Tunney made many phone calls, did several internet searches and attended web demonstrations that helped the board come to the decision to offer ticket purchasing online.

When patrons go to the theater's at website www.geyerpac.com, there will be a link to buy tickets under the logo of the show. Once you click on the buy tickets link, just follow the prompts.

"This was not an easy decision -- there was lots of reviewing different systems," Geyer said. "There are a lot of options and so we needed to choose a system that complimented our clientele and it had to be something that we could afford."

The theater had an anonymous donation that gave the board the opportunity to purchase the new equipment needed. Theater representatives negotiated the per ticket charge from the ticketing company to a fee the GPAC could afford.

From there, board members had to set up an online credit card account to accept payments.

"This entire process has been in the works for months," Geyer said. "Kristen (Tunney) put a lot of time into this project to make sure there is a smooth transition. "

"We have a very diverse audience, not only in age, but in area, so this system needed to serve everyone," Geyer said. "As a small community theater, we have always tried to bend over backwards to accommodate all tickets requests and this system provides that same quality of service."

Geyer said patrons can still call the theater and reserve tickets.

Geyer said using the online option, patrons are now allowed to choose their seats.

As the theater grows, it is the mission of the GPAC to make it the best entertainment venue in the area, Geyer said.

"This is just one more step in making our theater better," he said.

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