Google Inc. announced a subscription service designed to allow publishers to better control digital content across both websites and mobile apps.

The news came a day after a similar move by Apple Inc., which announced a subscription service for its mobile devices. That plan has drawn the ire of some publishers because of limitations imposed by Apple and the 30 percent revenue cut the company takes.

Under the Google plan, publishers will maintain control of their relationships with subscribers and will be able to offer different deals to subscribers through different channels.

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