PROVIDENCE, R.I. — Toymakers at Hasbro don’t want Mr. Potato Head to end up at the bottom of toy boxes simply because children with developmental disabilities don’t know how to play with him.
Hasbro Inc. has partnered with The Autism Project, a group of parents and professionals that help people with autism to devise instructional videos and tools to help children with developmental disabilities learn how to play with their toys.
The Pawtucket, R.I.-based toy company will start the “ToyBox Tools” initiative on Wednesday in Columbus, Ohio, at a national conference on autism and disabilities, OCALICON 2014.
Parents and caregivers can access the tools for eight of Hasbro’s classic toys for free online at the ToyBox Tools website. The series of Mr. Potato Head videos introduce children to the toy, explain how to assemble him in creative ways and show how to play with him with other children.