You weren't imagining those killer deals on televisions over the Black Friday shopping weekend.
The iSuppli research company said that LCD-TV prices dropped 22 percent for the day-after-Thanksgiving sales. But that wasn't on just occasional deals -- that was the average discount.
Some sizes offered even steeper drops, especially in smaller-sized TVs. The 26-inch models were down almost 35 percent to an average price of $250, compared with $384 before Black Friday, according to iSuppli.
The most commonly advertised models for the weekend were in the 32-inch size. Average price for those was down about 25 percent to $369.
Bargains weren't as sweet for shoppers looking for big-screen LCD-TVs. The 46-inch sets sold for an average of $964, just 7 percent off the pre-Friday price.
Generally, the biggest price drops were on brand-name sets.
"Because these companies sell their sets at higher price points than the value brands they are able to make steeper cuts during Black Friday," iSuppli analyst Riddhi Patel said.
