BANGKOK — McDonald's iconic golden arches have become part of the iconography of anti-coup protests and it is warning activists to “cease and refrain” from using its trademark.

One of the McDonald's stores in Bangkok has become a gathering place for protests since the May 22 military takeover because of its central location. Some protesters have used the McDonald's logo in their anti-coup signs, replacing the “m” in democracy with the yellow arches.

McThai, which operates McDonald's restaurants in Thailand, said it is maintaining a “neutral stance” amid political turbulence in the Southeast Asian kingdom famous for its ornate temples, vibrant nightlife and white sand beaches.

The company said it is considering “appropriate measures.”

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