A small, delightful photography show is niched into a local women's clothing store this month.

Photographer Jack Wolf is displaying his spring work at Victoria in Fox Chapel Plaza.

“I wanted to the make (the show) the focus,” store owner Victoria Pasula says.

Having been in business for 12 years, Victoria has never heard of an art show in an apparel shop.

When Wolf suggested it, however, it seemed like a perfect fit.

Wolf's photographs — he calls it “floral” to delineate it from his commercial work — are studies of light reflecting on everyday objects — a perfume bottle in the late afternoon; a metallic-gray Nordstrom box with a coral-pop gerbera daisy; a champagne glass throwing an umbra in a ray of sun.

Wolf, an O'Hara resident, says, “I can look at anything and tell you if it's worth shooting or not. It's almost three dimensional and the shadow becomes an image in itself.”

Each photo, with its visual beauty and conceptual layers, makes the display worth a visit.

As the new fall styles come in, the clothing racks channel visitors to a mirrored display and a selection of Wolf's photographs draw the eye.

Wide golden-gesso frames the photographs.

The pictures are replicated on canvas, like paintings.

They snap in and out of the frames. Wolf's vision is for the buyer to change displays rather than putting something on the wall and leaving it there forever.

He suggests a new view every six months.

He started to create his vignettes in early March.

“I rarely use Photoshop for anything except to crop,” he says. “I don't manage the images at all.”

Wolf uses his natural affinity for color and style to create his work.

And for 35 years, he was the ultimate freelancer — no office, no studio. He worked in advertising and then worked exclusively taking pictures for commercial products.

Between advertising work and going on his own, Wolf spent time in Nantucket, Mass., and Key West, Fla. However, he says the best art city is Charleston, S.C.

As much as he admires the invigorating art scene down south, one of Wolf's projects was for the Pittsburgh Arts Council's Pittsburgh Art in Public Places.

The walking tour of the city, which can be downloaded free at pittsburghartscouncil.org, is illustrated with many of Wolf's photographs.

His idea of taking art into a clothing store is part of expanding his work into life and taking creativity to the people.

Wolf's favorite work is photojournalism, especially sports and action.

He thinks in color, he says, and works to capture his vision.

Sharon Drake is a freelance writer.

Editor's note: This story has been updated to reflect the correct name of store owner Victoria Pasula.

---

Copyright ©2025— Trib Total Media, LLC (TribLIVE.com)

---