Age: 42

Residence: Cranberry

Family: Wife, Kelly; daughters Laila, 9, and Olivia, 7

Occupation: Vice president of North American sales and marketing for Direct Energy

Education: Senff holds undergraduate degrees in logistics and business administration from the University of Akron.

Background: Senff is responsible for the direct and indirect sales organization, portfolio strategy, market intelligence, sales operations and marketing and communications for Direct Energy. He has spent more than 15 years in the energy industry in a variety of roles.

Noteworthy: Senff was recently elected to the board of directors of Junior Achievement of Western Pennsylvania, the world’s largest organization dedicated to inspiring and preparing young people to succeed in a global economy.

Quote: “JA’s programs give young people the skills they need to succeed in the 21st-century economy. I will work hard to ensure that JA continues to grow and reach more students in the Pittsburgh area.”

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