Twenty-one percent of Internet users who read newspapers now get their news primarily from the online version, research shows.
Further, Nielsen said in its Net Ratings report, 72 percent of online users who prefer real newspapers still access the print editions on the Web.
"A significant percentage of newspaper readers have transferred their preference from print to online editions," said Gerry Davidson, senior media analyst.
"Accordingly, many online editions now feature original content and have developed an online strategy that includes online message boards and editorial blogs, which leverage the medium's strengths of interactivity and immediacy."
NYTimes.com led the top five online newspapers with an audience of 11.3 million unique visitors during May 2005, followed by USAToday.com with 9.2 million readers and WashingtonPost.com with 7.4 million viewers. Rounding out the top five were LATimes.com with 3.8 million and San Francisco Chronicle (SFGate.com) with 3.4 million unique visitors.
© Copyright 2005 by United Press International
