Pens hope ticket package is fan friendly
The Penguins hope their new ticket package looks like a perfect 10 to prospective fans.
“We think this is one the fans will like,” said Tom McMillan, the vice president of communications and marketing.
The Penguins announced Tuesday the “Pick-10 Plan.” Fans may choose 10 games from a menu of 15 different games. The Pick-10 plan holders receive some of the amenities available to season ticket holders.
The cost for the 10-game plan ranges from $300 for the E balcony for $750 for the A/B level.
“We try to react to the market place and what fans are telling you, and based on research and word of mouth, a number of people want smaller plans,” McMillan said. “It’s an opportunity to buy 10 tickets and be a season ticket holder.”
The new plan comes 10 weeks after the Penguins announced across-the-board cuts to season-ticket prices. Season ticket purchases had dropped from 9,600 to 8,000 for the 2002-03 season, when the Penguins were coming off their first non-playoff season since 1991. They also missed the playoffs last season.
The overall list of 15 games includes three against the Philadelphia Flyers (Nov. 26, Jan. 31 and March 14), two against the New York Rangers (Jan. 3 and March 21) and one each against the Stanley Cup champion New Jersey Devils, Stanley Cup runner-up Anaheim Mighty Ducks, Boston, Colorado, Detroit and Washington.
Other “Pick-10 Plan” options are the opening-night game against the Los Angeles Kings on Oct. 10, and giveaway nights such a youth back pack, youth practice jersey, ball cap, puck radio and the “Shirts Off Our Backs” promotion against the Washington Capitals in the April 4 regular-season finale.
McMillan said the new plans give fans more flexibility. The club didn’t have any ticket plans between the Flex-10 and the 20-plus. Both of those plans still are available.
“The way it’s going, people are interested in buying smaller plans,” McMillan said. “It’s another option.”
The Pick-10 Plan ticket holders receive some of the season-ticket benefits. They will receive free tickets to the Black and Gold scrimmage, a free media guide, newsletter, e-mail bulletins and updates on Penguins news.
They will receive the first chance to buy additional tickets before public on-sale dates and have the right of first refusal for playoff tickets.