Archive

ShareThis Page
Newsmaker: Nicole Coleman | TribLIVE.com
Allegheny

Newsmaker: Nicole Coleman

John Browne
| Thursday, January 22, 2015 10:24 p.m
ptrpnews012315
Nicole Coleman, an assistant professor of business administration at the University of Pittsburgh, won the Robert Ferber Award for the best dissertation-based paper in the Journal of Consumer Research.

Noteworthy: Coleman won the Robert Ferber Award for the best dissertation-based paper in the Journal of Consumer Research.

Age: 32

Residence: Shadyside

Family: Husband, Steve; son, Ryan

Background: Coleman is an assistant professor of business administration at the University of Pittsburgh’s Joseph M. Katz Graduate School of Business. A member of the marketing faculty, she examines in her research how people’s emotions, self-regulatory processes and social identities interact to influence persuasion and consumption. The paper for which she received the award showed that commercials that make emotional appeals to consumers are more effective than celebrity endorsements.

Education: Bachelor’s degree in marketing, bachelor’s degree in fine arts, The University of Pennsylvania, 2005; master’s degree in managerial science and applied economics, The University of Pennsylvania, 2010; Ph.D. in managerial science and applied economics, The University of Pennsylvania, 2010

Quote: “We would like to hopefully see in the Super Bowl less celebrity endorsements and more commercials creating emotions in the consumer.”

TribLIVE commenting policy

You are solely responsible for your comments and by using TribLive.com you agree to our Terms of Service.

We moderate comments. Our goal is to provide substantive commentary for a general readership. By screening submissions, we provide a space where readers can share intelligent and informed commentary that enhances the quality of our news and information.

While most comments will be posted if they are on-topic and not abusive, moderating decisions are subjective. We will make them as carefully and consistently as we can. Because of the volume of reader comments, we cannot review individual moderation decisions with readers.

We value thoughtful comments representing a range of views that make their point quickly and politely. We make an effort to protect discussions from repeated comments either by the same reader or different readers

We follow the same standards for taste as the daily newspaper. A few things we won't tolerate: personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence, proselytizing and SHOUTING. Don't include URLs to Web sites.

We do not edit comments. They are either approved or deleted. We reserve the right to edit a comment that is quoted or excerpted in an article. In this case, we may fix spelling and punctuation.

We welcome strong opinions and criticism of our work, but we don't want comments to become bogged down with discussions of our policies and we will moderate accordingly.

We appreciate it when readers and people quoted in articles or blog posts point out errors of fact or emphasis and will investigate all assertions. But these suggestions should be sent via e-mail. To avoid distracting other readers, we won't publish comments that suggest a correction. Instead, corrections will be made in a blog post or in an article.