PNC Financial Services Group Inc.'s use of an orange-ball logo on its Web site to appeal to young customers infringes a trademark held by ING Direct, the unit of the biggest Dutch bank.
PNC's display of bouncing orange balls as Web links on a site for its youth-oriented "Virtual Wallet" product will confuse customers who may be looking for ING, according to the trademark-infringement complaint.
"A significant segment of the Web site pages prominently utilize the color orange and orange-ball designs that are confusingly similar to ING's orange ball," ING said in the complaint.
PNC spokesman Fred Solomon declined to comment.
