The pitch: Revlon Ultimate All-in-One Mascara has five lash transforming benefits, allowing you to achieve volume, length, definition, lift and intense color all at once. The Revlon power mini brush promises to leave no lash behind. Its unique mini oval shape is designed to reach every lash. The hollow core is designed to deposit formula for mega lash impact.
Cost: $8.99
Where: Drug stores and mass retailers
A mascara that promises to volumize, lengthen, lift, define and provide rich, intense color? You can understand my skepticism.
As far as drugstore mascaras go, though, Revlon Ultimate All-in-One is among the best I've tried — and it's been my go-to office mascara for the past couple of weeks. The small brush allows for easy and precise application, the mascara delivers on definition, and it's yet to clump on me.
I like that the mascara isn't waterproof, because, well, I'm lazy. I'm so over scrubbing my eyes for 5 minutes after a long night at work or an evening out to remove Sharpie-like mascara (that inevitably doesn't come the whole way off and ends up on the pillowcase).
Though I like the Ultimate All-in-One for day wear, for a recent date night, I reached for my trusty department store brand to provide extra length, more volume and general oomph.
Still, for less than $10, it's worthy of a place in beauty bags.
Dear Revlon people, What were you thinking?
Your Ultimate All-in-One mascara, which promises five — count 'em, five, lash transforming benefits — left me ultimately All-in-One disappointed.
That hollow core Revlon Power Mini Brush, which you say delivers mega lash impact, instead delivered too much of a good thing. Volume? Length? Lift? Definition? Nope. The mascara came out as a big black-brown glob that put this bowling ball-looking thing on my lashes. I tried to smooth it out with the mini brush, but my lashes all stuck together and were gooey. And trying to smooth it out just made them look worse.
Rich, intense color? The color was intense, all right — and all over my eyelids.
I tried the mascara three separate times, and the results were always the same. The very thick mascara overpowered the mini-bristles on the mini brush, and all I got was goo.
Finding the right mascara is so difficult — more difficult than finding the right color lipstick, I think. It can't clump or flake. (Flaking is especially important to me as a contact lens wearer). It has to be the right color, make the lashes stand out, provide length, yet be fluttery and beguiling. That's a lot to ask for in a little tube.
Revlon's Ultimate All-in-One didn't work for me.
Without at least wearing mascara out of the house, I could often be mistaken for a character from “The Walking Dead.” Any product that essentially promises to wake up my eyes in any way is a plus in my book.
Revlon's All-in-One mascara did a great job at providing volume and length to my lashes. I'm not a huge fan of “defined” eyelashes because I feel like I have spiders on my eyes if there is too much definition. This ultimate mascara didn't go to that extreme. Rather, it was just enough color and lift to give me a nice look.
I am a fan of this mascara and its transforming ways. I am not a fan of the tiny brush, though. The extra-small length made it difficult to evenly distribute the makeup. I had to keep overlapping my lashes in order to apply the color. One other downfall was its staying power — or lack thereof. Luckily, I didn't have a crying moment while testing Revlon's new formula, but I'm sure that one tear would have had the mascara running down my face. The first time I applied the makeup, I wiped my eye with a tissue to remove an eyelash from the corner of my eye, and the mascara fell right off. This formula is not very thick, so it does not “hang on” very tightly.
