I write this letter regarding a recent ad that I received from Kaufmann’s Department Stores advertising a new cologne called FCUK. With a purchase, one would also receive a T-shirt stating “Scent to Bed.”
I was in disbelief that a store of this caliber would promote a cologne using this inference.
When I asked a salesperson how one pronounces it, her reply was that it stood for “French Connection United Kingdom,” as though that would make it more acceptable.
We know all too well what both the name and slogan represent. My question is, why would the store stoop so low just to make a few extra bucks?
I’ve heard more than my share of FCUK words and I certainly won’t own a cologne by that name, nor will I shop in an establishment with this lack of integrity.
A spokesperson at the Kaufmann’s Department Stores marketing department in Boston, Mass., said the advertising campaign has been stopped and the merchandise in question pulled from the store’s shelves. Those who received the mailings were Kaufmann’s charge account holders.