Visitors bureau lauded for advertising campaign
The Hospitality Sales and Marketing Association International gave the Laurel Highlands Visitors Bureau the association’s Silver Award for advertising excellence in its annual awards competition.
Winning was a 2007 marketing campaign that promoted The Great Allegheny Passage, the proposed 316-mile rail-trail connecting Washington to Pittsburgh. It was paid for with a grant from the state Department of Community and Economic Development.
The campaign included 650,000 copies of an eight-page newspaper insert distributed to select households through the Washington Post, Baltimore Sun, Washington Times and Frederick News.
The insert was designed by the Pittsburgh-based agency Bravo Design Group. Public relations was provided by Brotman-Winter Fried Communications in Washington.
Cycling enthusiasts were encouraged to go online to enter to win a donated touring bicycle.
Bureau Executive Director Annie Urban said there was increased usage of the trail the past fall and summer, with increased numbers of overnight accommodations.