Visitors bureau lauded for advertising campaign | TribLIVE.com
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The Hospitality Sales and Marketing Association International gave the Laurel Highlands Visitors Bureau the association’s Silver Award for advertising excellence in its annual awards competition.

Winning was a 2007 marketing campaign that promoted The Great Allegheny Passage, the proposed 316-mile rail-trail connecting Washington to Pittsburgh. It was paid for with a grant from the state Department of Community and Economic Development.

The campaign included 650,000 copies of an eight-page newspaper insert distributed to select households through the Washington Post, Baltimore Sun, Washington Times and Frederick News.

The insert was designed by the Pittsburgh-based agency Bravo Design Group. Public relations was provided by Brotman-Winter Fried Communications in Washington.

Cycling enthusiasts were encouraged to go online to enter to win a donated touring bicycle.

Bureau Executive Director Annie Urban said there was increased usage of the trail the past fall and summer, with increased numbers of overnight accommodations.

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