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Pro-dairy campaign roll-out includes 60 billboards, PSAs | TribLIVE.com
Pennsylvania

Pro-dairy campaign roll-out includes 60 billboards, PSAs

Stephen Huba
| Wednesday, June 20, 2018 3:12 p.m
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Dan Speicher | Tribune-Review
Christa Graham (left) checks the production rates of certain cows and a buyer makes his decision about which cows to purchase at Graham's Dairy Farm in Fairfield Township on Tuesday, June 12, 2018.
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Submitted
Lauren Graham, 16, hugs her beloved Jersey cow Pumpkin on June 9, the day she and other cows belonging to Graham Dairy Farm were sold to a cattle broker.
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Dan Speicher | Tribune-Review
Robert Graham, owner of Graham's Dairy Farm in Bolivar poses for a portrait, on Tuesday, June 12, 2018. The Graham family is getting out of the dairy industry, after years of difficulty in the market.
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Dan Speicher | Tribune-Review
The Graham's Dairy Farm (foreground) in Fairfield Township on Tuesday, June 12, 2018.
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Dan Speicher | Tribune-Review
Colin Eslary, 14, hangs out with his cow, Visa, at his family's farm, Graham's Dairy Farm in Fairfield Township, June 12.
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Jason Cato | Tribune-Review
A Choose PA Dairy billboard on Business Route 66 north of Greensburg.

Billboards touting the Choose PA Dairy campaign are sprouting throughout the state, including locations in Westmoreland County.

The campaign roll-out, which started in May , includes public service announcements on TV and radio and social media posts on Facebook and Twitter. An estimated 60 billboards with the Choose PA Dairy message have been unveiled statewide, spokeswoman Lucy Gnazzo said.

The marketing campaign seeks to boost the dairy industry by educating consumers on how to find and buy locally-produced milk and on the nutritional value of milk.

There are two primary ways to find local milk: looking for the “PA Preferred” logo or the plant code 42 on the packaging. Both indicate the milk was produced in Pennsylvania.

Plant codes, which represent the state in which the milk was processed, are usually printed near the top of the container or on the lid. A code beginning with 42 signals milk was processed in Pennsylvania and was likely to have come from a farm within the state.

Among the promoted brands are Turner Dairy in Penn Hills and Galliker’s Dairy in Johnstown.

Also this month, the American Dairy Association North East, Feeding Pennsylvania and the Pennsylvania Dairymen’s Association , in cooperation with the Outdoor Advertising Association of PA, will use 150 billboards to promote the charitable Fill A Glass With Hope campaign.

The initiative uses donations to purchase milk at a discounted price to distribute to people in need through Feeding Pennsylvania member food banks. A $1 donation buys eight servings of milk.

Choose PA Dairy is a partnership of the Pennsylvania Department of Agriculture with the Center for Dairy Excellence , Pennsylvania Dairymen’s Association, PA Preferred, American Dairy Association North East, the Professional Dairy Managers of Pennsylvania and the Pennsylvania Farm Bureau.

Stephen Huba is a Tribune-Review staff writer. Reach him at 724-850-1280, shuba@tribweb.com or via Twitter @shuba_trib.

Stephen Huba is a Tribune-Review staff reporter. You can contact Stephen at 724-850-1280, shuba@tribweb.com or via Twitter .

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