Google is introducing more tools to automatically edit images posted on its Plus networking service in its latest attempt to lure traffic away from Facebook and other online hangouts.
Most of the 18 features introduced on Tuesday rely on technology designed to identify the photos and videos that are likely to be the most important to the individual users of Plus.
Google Inc. started the service two years ago as an alternative to Facebook's pace-setting social network.
Plus has a long way to go. Plus has 540 million active monthly users, while Facebook has nearly 1.2 billion.
In Google's attempt to turn Plus into a photo-sharing hub, it added an assortment of automatic ways to manage images on Plus five months ago. The latest features build upon those innovations.
Attracting more video to Plus is less important to Google because the Mountain View, Calif., company already owns YouTube, the Internet's most popular destination for posting clips.
