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Google’s corporate products division changes name

The Associated Press
By The Associated Press
1 Min Read Sept. 3, 2014 | 12 years Ago
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Google is hoping a new brand will help sell more of its services to other companies.

The decade-old division responsible for corporate sales is now known as “Google for Work.” It had been called Google Enterprise since the Internet company began to redesign email and other consumer products for business use.

Google Inc. believes the simpler name, announced on Tuesday, will make it easier to persuade corporate technology managers to adopt the tools it offers.

Google says about 60 percent of the companies in the Fortune 500 pay for at least one of its online services.

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