In ‘StockCity,’ real investing like game |

In ‘StockCity,’ real investing like game

The Associated Press

SAN FRANCISCO — Fidelity Investments aims to change the dull image of investing with an experiment in 3-D technology designed to make money management more like a video game.

“StockCity” is a virtual-reality landscape dotted with skyscrapers representing the stocks in an investor’s portfolio. A web version was released at, but ultimately it’s meant to be viewed on the not yet released Oculus Rift, a virtual-reality headset.

StockCity’s architecture changes with market fluctuations: The heights of buildings are determined by the prices of the stocks in an investment portfolio. The widths are based on number of outstanding shares. When the market is open, it’s daytime; night falls when the market closes. Rallies bring sun, downturns trigger rain.

Eventually, birds may hover over buildings of stocks mentioned often on Twitter, and traffic may back up near skyscrapers that represent stocks experiencing heavy trading. Data about individual stocks might be seen by peering through buildings’ windows.

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