Netflix's latest attraction will enable families and other people sharing the same account to set up separate identities so the Internet video service can give them better recommendations on what to watch next.
The tool introduced Thursday can splinter a single Netflix account into as many as five profiles at no additional cost from the service's $8 monthly fee.
Until now, Netflix couldn't tell when a 50-year-old dad was watching its Internet video service and when his 10-year-old daughter was viewing. That resulted in Netflix offering suggestions that could include movies meant for mature audiences based on the father's viewing history, and kid-friendly programming drawn from the daughter's preferences.
