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Yum Brands names Taco Bell head CEO

The Associated Press
| Friday, May 2, 2014 4:01 a.m.
Yum Brands named the head of its Taco Bell chain as its next CEO, marking a major promotion for the man responsible for Doritos Locos Tacos.

The company, which owns KFC and Pizza Hut, said Greg Creed will become CEO on Jan. 1. The 56-year-old Australian replaces David Novak, who has served as chief executive since 1999.

Creed, a 20-year veteran at Yum, has served as its chief operations officer and is known for his personable and frank manner.


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