News leaked Wednesday that women's voices will soon be emanating from men's urinals encouraging them what to watch on television, ABC News reported.
Wizmark, a newly-patented device, is a urinal deodorant with flashing lights, alternating pictures on a 3.5 inch display and a 15-second audio recording.
Its first splash in advertising will be for Country Music Television's Oct. 29 special, "CMT Greatest Outlaws: The Dirty Dozen." At undisclosed locations throughout the United States, a sultry woman's voice will intone "Don't miss 'Outlaws' on CMT. You seem to miss everything else!"
The device is good for 10,000 plays and activated either by motion or by being soaked.
Future versions of the Wizmark may allow the urinal to be turned into a veritable shooting gallery, giving points to men when they hit specified targets.
"Beginning with early attempts at writing one's name in the snow, there has already been an element of recreation associated with urination for men," said bio-engineer Dr. Richard Deutsch, who invented the device.
Deutsch is also exploring ways to apply talking technology to traditional toilets to be targeted at women.
© Copyright 2004 by United Press International
