Tesla cuts number of stock colors to streamline production
NEW YORK — Tesla is dropping two of the seven standard colors it had offered to customers as it tries to streamline production.
In a tweet early Tuesday, CEO Elon Musk said obsidian black and metallic silver will still be available, but at a higher cost.
Moving 2 of 7 Tesla colors off menu on Wednesday to simplify manufacturing. Obsidian Black & Metallic Silver will still be available as special request, but at higher price.
— Elon Musk (@elonmusk) September 11, 2018
Tesla fans can still choose as standard colors solid black and “midnight silver metallic,” as well as pearl white, deep blue metallic and red.
The company, based in Palo Alto, California, has struggled to vault from a niche maker of expensive electric cars into a mass-market automaker.
There is a waiting list of more than 400,000 people who want to buy a Tesla, and some have been waiting since March 2016, when the company first started taking orders.