Watch: Nike posts contoversial video ad featuring Colin Kaepernick | TribLIVE.com
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Steven Adams
Colin Kaepernick is featured in Nike's ad campaign.

Nike’s new Colin Kaepernick ad campaign is dividing the world of sports.

The sports apparel giant is embracing the former San Francisco 49ers quarterback who started a wave of protests among NFL players against police brutality and racial inequality.

Nike on Wednesday posted to Twitter a video ad slated to run during the NFL’s regular-season opener with the Atlanta Falcons and Philadelphia Eagles on NBC on Thursday night.

The tweet includes the video’s theme, “Don’t ask if your dreams are crazy. Ask if they’re crazy enough. #justdoit.”

Kaepernick appears briefly and narrates the entire ad. He challenges athletes to aim high and stick to their dreams.

“Believe in something, even if it means sacrificing everything,” he says.

The 2-minute video ends with a twist on Nike’s long-time slogan: “It’s only crazy until you do it. Just do it.”

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