Heinz partners with Trivial Pursuit to promote '80s trivia game

New ketchup packets being distributed by the H.J. Heinz Co. will feature hundreds of 1980s trivia questions as part of the Pittsburgh ketchup maker's new promotion: the Heinz Ketchup Trivial Pursuit Contest.

Heinz will print questions and answers from the new Trivial Pursuit Totally 80s Edition game on 200 million single-serving packets through the end of January. The packets will go to restaurants, schools, stadiums and other food service businesses.

Customers can win a $2,500 grand prize or one of hundreds of copies of the new game by registering online at heinztrivialpursuit.com.

"There's a certain nostalgia that people have for the '80s, so we're giving consumers a chance to reminisce about that special time in their lives while enjoying the ketchup they've loved all along," said Rebecca Serafini, a senior brand manager for Heinz's foodservice division.

"This is a change for millions of Americans to remember more than they realize about the colorful '80s," said Tim Eio, senior marketing manager for Pawtucket, R.I.-based Hasbro Inc., which distributes the Trivial Pursuit game.