Mariah Carey signs Pepsi, Motorola deal
Grammy Award-winning singer Mariah Carey has written and recorded original ringtones for a promotion by Pepsi Cool Tones & Motorola Phones.
Carey will contribute 20 voice and music tones for the promotion, which kicks off with a U.S. TV ad blitz in May, Pepsi said in a news release.
"I had a lot of fun with this project," Carey said in a statement. "It was a great creative outlet because musically I could do things here that I would never think to do for one of my albums."
As part of the deal, Carey will kick off her summer tour with a Pepsi Smash concert at the Kodak Theater in Los Angeles. Fans will be awarded tickets to the concert via radio and retail promotions, Pepsi said.
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